Billboards are a dominating presence that cannot be turned off, ignored or thrown away unopened. Located on key highways like I-95 and US Highway 1, intersections and main points to high traffic areas, billboards are an advertising mainstay. Choose a permanent billboard for directional, point-of-purchase purposes or for brand awareness, or rotate your billboard advertisement to different locations every 30 days for maximum exposure to a variety of customers. Regardless of the program selected, billboards make a creative splash in our market.
Digital billboards are the future of outdoor advertising here in Brevard. The new technology draws attention because it is constantly changing with vibrant colors making it one of the most effective, attention grabbing, out-of-home advertising mediums.
Digital billboards do not fade or blend into the environment and surroundings, making the ad copy more appealing and impactful to the viewer. Digital displays typically hold your message for 10 seconds and the number of advertisers per display can vary (typically 6-8). Digital billboards are illuminated 24 hours per day so that you do not miss the critical night time audience (between the hours of 11PM and 6AM). Art work can be instantly uploaded to the digital unit advertisers benefit from time relevant information. Now advertisers can change messages to be relevant to time of day, day of week, week of month or simply make copy or color changes to keep the ad fresh. Of course this offers excellent benefits to the community in the form of public service announcements, amber alerts, police bulletins.
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